— ACRERIGHT AREA REPORT · DISTRICT
Swale Council · Labour / Independent / Green coalition 28/47 seats · 60% · OCD 2026
Loading…
Loading…
Loading…
Who lives here? This district
Population151,676
Details ▾
Median age41.1
Born outside the UK8%
ONS Census 2021 (Nomis)
Employment rate57%
Residents aged 16 or over who were in work when the census was taken.
Unemployed · of economically active residents5.4%
Self-employed · of people in work17.2%
Details ▾
Retired22.5%
ONS Census 2021
Degree-level qualified24%
Residents aged 16 or over with a Level 4 qualification or higher, such as a degree or HNC.
No formal qualifications22%
Residents aged 16+ · ONS Census 2021
Good or very good health80%
Residents who described their general health as good or very good.
Average life-satisfaction rating 7.42/10
Details ▾
Happiness7.75/10
Feels worthwhile7.66/10
Anxiety (lower = better)2.81/10
Health: ONS Census 2021 · wellbeing ratings: ONS Annual Population Survey
Relative deprivation — this area's neighbourhoods average 5/10 · improved since 2019. A higher number means less deprivation. Roughly 45% of English neighbourhoods fall in more-deprived bands.
Full deprivation breakdown — all seven domains
DEPRIVATION
IMD decile 5/10
12345678910
WHAT THIS MEANSThis area scores 5/10 on the Index of Multiple Deprivation — around the national average (averaged across its neighbourhoods). About 45% of neighbourhoods in England are more deprived than this area. The scale runs 1 (most deprived 10%) to 10 (least deprived).
SINCE 2019Was IMD decile 4 in 2019 — has improved since.
The seven things the index measures, each on the same 1–10 scale (higher = better). A low bar shows where the deprivation actually is.
Income
5.2/10
Employment
4.8/10
Education & skills
3.9/10
Health & disability
5.1/10
Crime
4.1/10
Housing & services
3.8/10
Living environment
5.9/10
Index of Multiple Deprivation 2025 (MHCLG), averaged over the LSOAs in this area. · IoD2025
67%
own their home
94%
White
largest ethnic group · next: Black 2%
largest ethnic group · next: Black 2%
8%
born outside the UK
ONS Census 2021
Loading…
Loading…
Loading…
Loading…
Loading…