— ACRERIGHT AREA REPORT · NEIGHBOURHOOD

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South Willesborough

⇄⌂

6,453 people · median £256,500 · Ashford

↑ Ashford (district)

More affordable than most

Ashford Council · Independent / Green coalition 22/47 seats · 47% · OCD 2026

Overview Valuation Safety Who lives here Schools Health Getting around Environment Amenities & economy

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Who lives here? This neighbourhood

Population6,453

0–14

22%

15–24

12%

25–44

32%

45–64

24%

65+

11%

Details ▾

Median age35.1

ONS Census 2021 (Nomis)

Employment rate60%

Residents aged 16 or over who were in work when the census was taken.

Unemployed · of economically active residents4.6%

Self-employed · of people in work18.3%

Details ▾

Retired22.5%

ONS Census 2021

Degree-level qualified26%

Residents aged 16 or over with a Level 4 qualification or higher, such as a degree or HNC.

No formal qualifications19.2%

Residents aged 16+ · ONS Census 2021

Good or very good health83%

Residents who described their general health as good or very good.

Average life-satisfaction rating 7.31/10

Details ▾

Happiness7.57/10

Feels worthwhile8.04/10

Anxiety (lower = better)3.53/10

Health: ONS Census 2021 · wellbeing ratings: ONS Annual Population Survey

Relative deprivation — this area's neighbourhoods average 4/10 · little changed since 2019. A higher number means less deprivation. Roughly 35% of English neighbourhoods fall in more-deprived bands.

Full deprivation breakdown — all seven domains

DEPRIVATION

IMD decile 4/10

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WHAT THIS MEANSThis area scores 4/10 on the Index of Multiple Deprivation — more deprived than most (averaged across its neighbourhoods). About 35% of neighbourhoods in England are more deprived than this area. The scale runs 1 (most deprived 10%) to 10 (least deprived).

SINCE 2019Was IMD decile 4 in 2019 — little changed since.

The seven things the index measures, each on the same 1–10 scale (higher = better). A low bar shows where the deprivation actually is.

Income

3.3/10

Employment

3.8/10

Education & skills

4.0/10

Health & disability

4.0/10

Crime

2.8/10

Housing & services

2.5/10

Living environment

8.8/10

Index of Multiple Deprivation 2025 (MHCLG), averaged over the LSOAs in this area. · IoD2025

46%

own their home

81%

White
largest ethnic group · next: Asian 9%

ONS Census 2021

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